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Morphix's Blog
Morphix's Blog
PAX 08: Destructoid Panel

So being a self-proclaimed game blogger, I thought it might be a good idea to stop by the Destructoid panel to figure out how to, quote, make the world give a shit about my blog.  Video posted below, but these are the take home points:

  • Don’t suck.
  • If your a Dtoid author, you’re both super fucked up and hilarious.  I haven’t seen giant testicles in a power point slide since college.
  • If you want to be really popular, you need to either blog a LOT (meaning several times a day) or be a source of independently original news, e.g. Major Nelson.
  • The above only works if you don’t suck.  As a corollary, all this blogging you’re doing probably means you’re in a shitty job you don’t care about.  You should probably quit.
  • Know what your brand is.  Have a target audience in mind when you write.
  • Stick to your brand.  Nobody gives a shit about the fact that you haven’t posted because you’re sick, or about random news about your dog.

I think there’s some valuable stuff in there I’ll be pushing against Ghostrazor in the next little while, and I need to mull it over, but I think there’s some counter points as well.

  • Not everyone wants to have a million visitors a day and be blogging professionally.  This panel sort of makes the assumption that you do.
  • Again, there’s an implicit assumption by Dtoid that you need to be hilarious to blog well.  I don’t think this is strictly true either, although it helps.
  • Regularity of posting is more important than frequency of posting to most people.  I have enough RSS feeds of news blogs that post every five minutes, and I don’t read most of them ever.

At any rate, even if you’re not a game blogger, there’s some good stuff in there.  And congratz to Destructoid for living their dreams.


August 31, 2008 | 12:08 PM Comments  0 comments

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