Warning: This post breaks TINAG.

I’ve always been fascinated by Alternate-Reality Games, although my participation in them thus far in my life has been cursory at best. There’s something about the concept of immersing your life in a game which is highly seductive, even though there are practical limits to such immersion (Not everyone can play The Game). I wrote earlier about an idea I had for using light-weight ARGs as a vehicle for inexpensive marketing. In that post I used, as an example, an H. P. Lovecraft-oriented ARG.

I subsequently received an email from Brian Clark, CEO of a certain GMD Studios. It turns out that some of my hypothesises turned out to be not far from the mark. GMD is running an interesting horror ARG dubbed Eldritch Errors.  The trailhead of which can be found at the website of B.A. Saint Feline, at BSeeingU.com.  The game was set to launch the week after I had made that post, and Brian was concerned I had somehow stumbled behind the curtain before it even launched!  It’s still in the early stages, so if you’re interested in Lovecraft or horror in general, and want someplace to step into the world of ARGs, this might be for you.  The cat is out of the bag now, so to speak, so I wish you all well in the hunt.  (If you’re interested in getting up to date, the best place to step into the community would be the Unforums).

I particularly enjoy the use of Craig’s list, by the way, although in retrospect I suppose it’s the perfect forum for such things.